Binny’s unveils one-hour alcohol delivery service

Source: The Spirits Business

by Melita Kiely

27th January, 2016

Binny’s Beverage Depot has teamed up with retail delivery firm Instacart to offer Chicago consumers a one-hour alcohol delivery service.

The new service is already active and offers same-day delivery of beers, wines and spirits to consumers of legal drinking age.

“We may be the biggest in Chicago, but we take pride on being locally and family owned,” said Binny’s owner, Michael Binstein.

“My father’s delivery in 1948 was on foot. Then we hired bicyclists and eventually trucks.

“This is the next step in almost 70 years of evolution of putting the customer first.”

When placing orders, customers must enter their date of birth at checkout to ensure they are over the legal US drinking age of 21, and a person of at least 21-years-old must be present to sign for the delivery and show valid photo ID.

Binny’s was first founded in 1948 by Harold Binstein and has expanded into 31 stores across the Midwest of the US.

“As we continue to expand categories, our goal is to make it easier and more convenient for retailers to get online and offer on-demand delivery,” commented John Maslowski, business development lead at Instacart.

“As a highly requested retailer in Chicago, we’re thrilled to have Binny’s on the Instacart marketplace to give customers access to beverages they enjoy.”