Chuck E. Cheese to serve beer and wine to attract young parents

Source: PIX11

by Katherine Lam

October 7, 2015

Chuck E. Cheese is adding new options to its menu that includes beer and wine, a new effort to win over millennial moms.

The chain is trying to appeal to young moms because majority of the time moms are deciding where they’re taking their children.

“Her kids know it’s a fun place to go, but millennial moms want to provide that great experience without sacrificing for themselves,” Greg Casale, the head chef at CEC Entertainment, Chuck E. Cheese’s parent company, said in an interview with Bloomberg.

Chuck E. Cheese, a place where kids often host birthday parties filled with pizza, games and sugary drinks, is appealing to millennials to increase sales. In 2014, sales slipped 2.2 percent, Bloomberg reported.

The chain found that children wanted to go to Chuck E. Cheese an average of 11 times a year, but only went three times because parents were not taking them. Part of the reason was because they didn’t like the menu.

The menu will feature beer, wine and some new healthier food choices. A few locations already offer a small selection of beers. More beer and wine choices will be added to all 588 locations.

Some other menu changes include a new thin-crust pizza that has 23 fewer calories than its regular slice of pizza, and chicken Caesar and club wraps. A pizza topped with macaroni and cheese will also be added to its “limited-time-only” menu – an option mostly geared toward its younger demographic.