NH: Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway
Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track
July 20, 2015
Loudon, NH, July 20, 2015 (GLOBE NEWSWIRE) — Responsible NASCAR fans earned valuable rewards at Sunday’s 5-Hour Energy 301 at New Hampshire Motor Speedway. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at New Hampshire Motor Speedway.
106 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at New Hampshire Motor Speedway.
“We applaud those who signed the pledge to be a designated driver for their group during race weekend at NHMS,” said Jerry Gappens, executive vice president and general manager for New Hampshire Motor Speedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.”
“We believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR, New Hampshire Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”