U.S. retail sales to hit nearly $5 trillion in 2015
U.S. retail sales to hit nearly $5 trillion in 2015 Source: RT By Marianne Wilson December 28, 2015 More than a fifth of the world’s retail sales occurred in the United States this year. That’s according to the latest forecast of retail and e-commerce sales from eMarketer, which estimates that total U.S. […]
Champagne-Style ‘Frozen’ Drink Tempts Children to Drink Alcohol, Parents Say
Champagne-Style ‘Frozen’ Drink Tempts Children to Drink Alcohol, Parents Say A non-alcoholic, fizzy grape drink looks too much like Champagne for comfort, UK parents are protesting Source: Daily Meal Dec 28, 2015 A non-alcoholic children’s beverage featuring characters from Frozen, the merchandizer’s dream from Disney, has prompted outrage from parents who say […]
Guinness goes alcohol-free in Indonesia
Guinness goes alcohol-free in Indonesia Diageo tries to change tack after beer sales clampdown Source: FT by: Avantika Chilkoti in Jakarta December 26, 2015 Diageo has been forced to change tack in the world’s biggest Muslim-majority country with the introduction of alcohol-free Guinness after Indonesia’s government clamped down on beer sales this […]
Who’s Most Engaged With Liquor Ads? Answers May Surprise You
Who’s Most Engaged With Liquor Ads? Answers May Surprise You Source: Media Post by Felicia Greiff December 28th If you assume the engaged beer, wine and spirits audience is young and male (the many ads playing during televised sports games might lead to that assumption), prepare to be surprised. An AdTheorent Q3 study […]