“Sober curious” beverage trend gains traction among Millennials and Gen Z, says Treatt

“Sober curious” beverage trend gains traction among Millennials and Gen Z, says Treatt Food Ingredients First By Elizabeth Green June 9, 2020 The so-called “sober curious” movement is gathering pace in the beverage arena as more individuals opt to lower their alcohol intake or remove it altogether. That is, according to UK-headquartered flavor ingredients provider Treatt. […]