Badge drinking at home: the new down-trading?

Badge drinking at home: the new down-trading? A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially Source: https://www.theiwsr.com/ August 16, 2020 Badge drinking, otherwise known as conspicuous consumption, allows consumers to display their social status and wealth through the medium of alcoholic drinks brands. Practiced […]