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Bar gimmicks slammed for ‘reckless’ promotion

Bar gimmicks slammed for ‘reckless’ promotion


Source: The Spirits Business

by Amy Hopkins

2nd September, 2015


Trendy bar gimmicks such as serving cocktails in milk bottles and plastic bags, vodka-infused lollies and giant Martini glasses have come under fire for the “reckless” promotion of alcohol.


The New South Wales Office of Liquor, Gaming and Racing in Australia said it investigated 101 promotions deemed to “encourage reckless drinking and intoxication” over the past year.


In total 44 cases resulted in formal bans or restrictions on promotions.


“All licensed venues are required to serve alcohol responsibly in a safe and well regulated environment and we will continue to target the small minority of venues that promote reckless drinking and intoxication for the sake of profits,” Mr Keon said.


“We are not about stifling business innovation or healthy competition but setting clear expectations for the conduct of liquor promotions which can significantly influence how patrons consume alcohol and behave on licensed premises.


“Irresponsible and poorly managed promotions can contribute to alcohol-related anti-social behaviour and violence, community disturbances, and health impacts for individuals and undermine the development of a sustainable and responsible liquor industry.”


The NSW Office of Liquor, Gaming and Racing monitors irresponsible alcohol promotions including on venue websites and through social media channels.


Irresponsible promotions will face bans or restrictions with fines of US$5,500 for failing to comply and strikes under the “three strikes” disciplinary scheme.