Beer Drinkers Are Boycotting Yuengling After Its Billionaire Owner Endorses Trump

Source: Forbes

Brandon Schulman for Forbes

Oct 27, 2016

One of America’s wealthiest beermakers is in hot water after voicing support for Donald Trump. Dick Yuengling, the fifth-generation owner of America’s oldest brewery, gave Eric Trump a personal tour of his historic Pottsville, Penn. plant on Monday, and, according to local reports, told the younger Trump, “Our guys are behind your father. We need him in there.”

His remarks sparked protests among some Yuengling patrons, who took to social media to voice their objections.

State representative Brian Sims, one of Pennsylvania’s first openly gay state legislators, wrote a lengthy Facebook post criticizing the company. “D.G. Yuengling & Son, Inc. believes that an agenda that is anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and anti-equality is best for them and that tells me all I need to know about what they think is best for their own customers,” Sims wrote in the post on Wednesday, which he signed “a former customer of 17 years.”