Bud Light’s Lime-A-Rita makes new push to target women with tried-and-true beverage
Bud Light’s Lime-A-Rita makes new push to target women with tried-and-true beverage FOX News By Rebekah Sager March 16, 2017 During Women’s National History month, Budweiser’s canned Lime-A-Rita cocktail is making a concerted effort to appeal to women with a new campaign targeted exclusively to female drinkers. A fruit-flavored malt beverage (without any […]
Utah: Mommy, Where Do Cocktails Come From?
Utah: Mommy, Where Do Cocktails Come From? Utah law requires many restaurants to mix drinks behind a partition to shield the act from curious minors-but a new bill would allow it back in the open; the ‘Zion Curtain’ becomes the ‘Zion Moat’ Source: WSJ By JIM CARLTON March 16, 2017 When Taylor […]
Men need alcohol to enjoy social situations while women are happy to bond sober, study finds
Men need alcohol to enjoy social situations while women are happy to bond sober, study finds Review found that men are more likely to smile at each other after a few drinks They also talk more loudly in conversation with their friends This is because men are too embarrassed to show too much emotion […]
‘Snapchat’s audience is too young for us’ says Heineken as it builds its mobile strategy around Instagram instead
‘Snapchat’s audience is too young for us’ says Heineken as it builds its mobile strategy around Instagram instead Source: The Drum By Tony Connelly 16 March 2017 Heineken will rely more on Instagram over Snapchat to activate its sports sponsorships As Snapchat’s age demographic matures, alcohol brands are beginning to take notice […]
Canada: Toronto city staff warn of ‘increased risk-taking behaviour’ when combining alcohol with caffeine drinks
Canada: Toronto city staff warn of ‘increased risk-taking behaviour’ when combining alcohol with caffeine drinks Canadian Underwriter March 14, 2017 Toronto’s board of health will consider Monday a proposal to require organizers of events on city property to “be familiar” with a federal government warning against mixing alcohol with caffeinated energy drinks. Health […]
Canada: Changes on tap as craft breweries respond to new impaired driving laws in Sask.
Canada: Changes on tap as craft breweries respond to new impaired driving laws in Sask. CTV News By Katherine Hill, Video Journalist March 14, 2017 SASKATCHEWAN – They’re meant to keep impaired drivers off the roads. But, new drunk driving laws introduced in Saskatchewan earlier this year have sparked change in the province’s beer […]
Mothers Against Drunk Driving Releases 2017 Report — 2.3 million Attempts to Drive Drunk Stopped by Ignition Interlocks (excerpt)
Mothers Against Drunk Driving Releases 2017 Report — 2.3 million Attempts to Drive Drunk Stopped by Ignition Interlocks (excerpt) Yahoo Marketwired March 15, 2017 LOS ANGELES, CA–(Marketwired – Mar 15, 2017) – Blow & Drive Interlock, Corp ( OTCQB : BDIC ) is pleased to announce that it has participated as a data provider […]
Florida: Florida House keeps chipping away at ‘Liquor Wall’
Florida: Florida House keeps chipping away at ‘Liquor Wall’ Source: Palm Beach Post Jim Turner March 14, 2017 A heavily lobbied measure intended to knock down a decades-old prohibition on selling liquor in grocery and large retail stores narrowly continued to advance in the House on Tuesday. The Government Operations & Technology […]
NABCA Legal Symposium – Day 2
NABCA Legal Symposium – Day 2 Source: NABCA March 14th NABCA’s 24th Annual Symposium on Alcohol Beverage Law & Regulation successfully concluded on day two with positive comments and more than 280 people participating as part of the live audience or online. Below are summaries of Tuesday’s presentations. New 1st Amendment Challenges […]
How Alcohol and Caffeine Built Civilization?
How Alcohol and Caffeine Built Civilization? Source: PJ Media BY TYLER O’NEIL MARCH 14, 2017 Humans have long been addicted to alcohol and caffeine. But these two drugs – which kill those who overdose – have enabled the birth and flourishing of civilization. Chelsea Follett, managing editor of HumanProgress.org, a project of […]