Jack Daniel’s offers wedding service with US motel campaign (Excerpt)
By Lucy Britner
5 November 2015
Brown-Forman has launched a motel-themed marketing push in the US for its Jack Daniel’s American whiskey brand.
‘Motel No. 7’ will tour five US cities in the coming weeks, giving consumers the opportunity to stay the night at the venue. The tour starts in New York in mid-November before carrying on to Miami, Austin, Los Angeles and Chicago.
As well as a games room and brand experiences, Motel No. 7 features a chapel in which consumers can legally ge