NH: NH Liquor Commission and Jack Daniel’s Emphasizing Responsibility for Fourth of July & Summer Season
Award-winning Live Free and Host Responsibly initiative features tips for responsible summertime consumption and service of alcohol
New Hampshire Liquor Commission
June 28, 2018
Concord, NH – As summertime begins in New Hampshire, the New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are highlighting responsible service and consumption of alcohol through their Live Free & Host Responsibly Campaign, which provides consumers access to low-alcohol and alcohol-free drink recipes, responsible hosting and serving tips and engaging videos featuring food recipes. The award-winning campaign also features a “Cocktail & Mocktail Competition,” which challenges entrants to create a unique cocktail recipe utilizing products from the Jack Daniel’s Family of Brands, and one “mocktail,” or alcohol-free option to serve as a tasty alternative. For more information, visit www.LiquorAndWineOutlets.com/responsibility.
“While we all are making the most of the summer months, it is critical people practice safe and responsible consumption and service of alcohol,” said NHLC Chairman Joseph Mollica. “We designed the Cocktail & Mocktail Competition as a way for the public to get creative and to explore new ways of utilizing Jack Daniel’s products, as well as alcohol-free options for summertime get-togethers or celebrations. NHLC is proud to continue our Live Free & Host Responsibly campaign with Jack Daniel’s, as we engage our 11 million annual consumers with fun, educational and creative resources to underscore the importance of celebrating summer responsibly.”
The Cocktail & Mocktail Competition includes categories for both NH Liquor & Wine Outlet customers and bartenders/wait staff at licensed New Hampshire restaurants and lounges. Original entries can be submitted to livefreeandhost@gmail.comby August 1, 2018. For more information on the the Cocktail & Mocktail Competition, visit www.LiquorAndWineOutlets.com/responsibility.
“Responsibility has always been a core value for Jack Daniel’s and Brown-Forman, and we are proud to continue to collaborate with NHLC on the Live Free & Host Responsibly campaign,” said Taylor Amerman, corporate responsibility manager for Brown-Forman, which owns Jack Daniel’s. “Summer is the ideal time to reinforce the essential message of responsibility and this meaningful campaign is a perfect way to engage and educate the public on the importance of safe and responsible consumption and service of alcohol.”
As part of the Live Free & Host Responsibly campaign, Jack Daniel’s and NHLC offer tips for responsible hosting, such as serving tasty alcohol-free drinks with festive names like a “summer strawberry smash” instead of a “virgin” daiquiri to alleviate pressure or questions from guests. The initiative also emphasizes the importance of ensuring guests have safe rides home by utilizing ride-sharing mobile apps and by reminding guests they can always retrieve their vehicles in the morning.
Recipes are developed by Tim Laird, America’s Chief Entertaining Officer. Laird is an authority on wines and spirits and a gourmet chef, with more than 20 years of experience in the hospitality industry. As a master at entertaining, Laird makes hundreds of appearances each year on radio and television programs and has appeared on The Today Show, The CBS Early Show, Fox & Friends, The Tonight Show, ABC World News Now, CNN, FOX News and CNBC networks.