Norwegian anti-drinking PSA proves you don’t need alcohol to dock your boat like a boss
June 24, 2015
A Norwegian organisation has released a PSA showing how to dock your boat like a ‘boss’ while sober in an effort to promote safe drinking and boating practices.
The advertisement shows two adults drinking sparkling wine in a boat with two children. They point and laugh at another boat passing by with music blaring.
The man then attempts to dock his boat but stalls in the progress. The man on the other boat notices the pier ahead and calmly prepares his smooth docking process, positioning levers with ropes attached on either side of the boat.
The man then stands up and dances while the boat slowly docks itself.
The video ends with wise words: “Docking is an art form best executed sober”.
The aim of the campaign by AV-OG-TIL is to raise awareness around the dangers of intoxication while operating a boat, driving a car, when pregnant or together with children.