United Kingdom: Be responsible when it comes to alcohol
January 18, 2018
Asda Motherwell and Drinkaware, the UK’s leading alcohol education charity, worked together on Friday to provide free information and advice on alcohol to the local community.
The event, which took place at the store, gave customers the opportunity to access friendly advice and ask questions.
Clare Adamson, Motherwell and Wishaw MSP, said: “January is the perfect time to reflect upon your alcohol consumption and make healthier choices in the New Year.
“Drinkaware, through their partnership with Asda, helps people better understand the risks of inappropriate alcohol consumption both through the free products available in store and the online app.
“I would urge people to access these services as part of their positive lifestyle choices.”
The 2018 partnership builds on a successful January 2017 pilot which saw Drinkaware engage with more than 2000 Asda customers.
This year saw a particular focus on women, based on Food Standards Agency research which showed that 68 per cent of women said they are responsible for most or all of the household shopping.
Participants were encouraged to complete a quick alcohol assessment using Drinkaware scratch cards and were able to take home a free alcohol unit measuring cup and calorie wheel.
Specific help for parents on how to speak to their kids about alcohol and how to answer the difficult questions that children can ask was also provided.
A long-standing partner of Asda, Drinkaware provides consumers with honest information, advice and tips to help them make informed decisions about alcohol.
Chris Lowe, senior director for Corporate Affairs at Asda, said: “We are pleased to have worked with Drinkaware again this year, as part of our role as a responsible retailer, helping them engage directly with our customers.”
Drinkaware chief executive Elaine Hindal added: “With one in five people resolving to lead a healthier lifestyle, Drinkaware’s accessible and friendly advice will help people to make positive choices, not just in January, but beyond.