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‘World’s first’ non-alcoholic distilled spirit launches

‘World’s first’ non-alcoholic distilled spirit launches


Source: The Spirits Business

by Amy Hopkins

28th October, 2015


A new product described as the “world’s first” non-alcoholic distilled spirit has launched, offering a “sophisticated alternative” to alcoholic drinks.


The drink, called Seedlip, is made using six individually distilled barks, spices and citrus peel and takes inspiration from the 1651 book The Art of Distillation, which offered copper-stilled, non-alcoholic remedies.


Founded by Ben Branson, Seedlip is blended and bottled in England and is recommended served with tonic or short with brine as part of a non-alcoholic Martini.


The product is made using American Oak & Bahamian Cascarilla barks, Guatemalan green cardamom pods and Jamaican pimenta berries and Turkish grapefruit peel, all of which have been individually distilled in copper pot stills.


Lemon peel, from the Tucuman province in northern Argentina, is distilled at source in stainless steel pots and added as the final component to the blend.


Seedlip is free of sugar, sweetner and artificial colours and flavours.


“My family’s 300-year farming heritage and a career working on drinks brands laid the foundations for the last two years spent working with distillers, growers and historians to create a solution to the what-to-drink-when- you’re-not-drinking conundrum,” said Branson.


“The response from the trade has been overwhelming and Seedlip is being championed by the top industry names in the world – we can’t wait to get started.”


Seedlip will launch in Selfridges through Speciality Drinks on 3 November at an RRP of £29.99.