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Craft Breweries Adding Booze To Root Beer Because Why Not?

Craft Breweries Adding Booze To Root Beer Because Why Not?   Consumerist By Mary Beth Quirk July 21, 2015 Either way you look at it — adding booze to root beer or adding root beer to booze — it’s a combination that makes sense: Root beer is delicious, people like drinking alcoholic beverages, so why […]

How Social Networks Impact Alcohol Purchases

How Social Networks Impact Alcohol Purchases   AdWeek-Social Times By David Cohenn July 21, 2015 How much influence do friends and social networks have on decisions to purchase beer, wine and spirits? Gallons, according to marketing platform Crowdtap.   Crowdtap conducted a poll of consumers, and its findings included:   97 percent of respondents have […]